Providing Bespoke Web Solutions to Business - Call: +44 (0) 1373 858 691
Providing Bespoke Web Solutions to Business - Call: +44 (0) 1373 858 691
Search Engine Optimisation (S.E.O.) Improving the visibility of your website in search engines via the "organic" or un-paid search results. The higher ranked on the search results page, and more frequently your site appears in the search results, the more visitors you can attract from the search engine users. We can use SEO to target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, using SEO we have to consider how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience.
We develop client websites with SEO at the forefront of the development and build in dynamic applications that enhance and feed new content to web crawlers.
Where there are specific search terms a client needs to be found with, we have a proven track record for delivering high page ranking and in many cases exceeding our clients expectations as part of a online marketing strategy.
Organic SEO is not an exact science as the Search Engines like Google regularly change their requirments for listing websites. It may take years to reach a high listing depending on your business type and the competition. In these cases most companies will additionally use some form of paid advertising to reach potential customers.
Google Adwords:
Pay for customers clicking on your adverts in Google, based on keyword or phrase searching. This is called Pay Per Click advertising (PPC). We can setup and manage your PPC Campaigns.
BackLinks:
Backlinks are links from other websites which point to pages in your site. This is looked upon highly by the search engines as they see that your content is relevant to other sites. We can undertake a campaign to increase your backlinks based on specific keywords or phrases that will help your SEO.